Opening soon · JVC, Dubai

Born in the morning. Raised after dark.

Bagels and bacon by sunrise.Burgers and bassline by night.

Built for early coffee, late burgers, and everything that happens in between. One place, two moods, and the switch happens at 5PM.

A stack of buttermilk pancakes with butter and maple, BADDIES mug behindA double smash burger with melted cheese and sauce on paper, lit low and warm after dark

Our core belief

People don’t live one version of themselves all day.

They shift. They soften. They sharpen. Morning is about comfort and routine. Night is about appetite and impulse.

A great restaurant doesn’t force a reset. It meets you where you are and stays solid when you change.

Same Baddies. Just flipped.

Design system

Systemize the flip.

Staff language, menu layout, playlist transitions, lighting shifts, even the napkins. Every part is designed to transform, not duplicate. Fewer parts. Bigger impact.

  1. AM

    The sign

    Baddies Diner. Classic, clean, sunny.

    PM

    The sign

    Strategic lighting reveals Baddies After Dark. Bold, moody.

  2. AM

    The box

    AM side faces in. Bagels inside.

    PM

    The box

    Folded inside-out. Burgers inside. Same box, no second SKU.

  3. AM

    The light

    Diffuse daylight, 5,000K.

    PM

    The light

    Focused warm light, shadows, a little neon.

  4. AM

    The playlist

    Lo-fi and a coffee machine.

    PM

    The playlist

    Synth, retro, the grill heating up.

  5. AM

    The apron

    Reversible. Yolk side out.

    PM

    The apron

    Flipped. Pin on, hat swapped.

  6. AM

    The menu

    Bagels, eggs, pancakes, bottomless coffee.

    PM

    The menu

    Smash burgers, dogs, loaded fries, shakes.

Flip it and watch everything turn over.

Flipping good bagels, pancakes, burgers, coffee, hours, service, music.

That’s the brand, the food, the service and the shift.

Opening soon

Every neighbourhood has a Baddie.

Ours just makes better bagels. And burgers. The regulars come twice a day. The new ones don’t stay new for long.

Where
Westwood Grande 1, Retail 1
Jumeirah Village Circle (JVC), Dubai
When
AM till 5PM: breakfast & bagels
5PM onwards: burgers After Dark